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Insights

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Discover thought leadership on marketing and programmatic advertising, industry research, white papers, and more.

Our Most Recent Insights

The Digital Divide: Healthcare and Historically Marginalized Communities
January 22, 2025

The Digital Divide: Healthcare and Historically Marginalized Communities

In this white paper, we explore the digital divide's effect on access to healthcare services for communities of color. We aim to understand the historical reasons why BIPOC individuals may feel hesitancy when pursuing treatment, the systemic factors limiting access to healthcare information, and ways that providers and advertisers can utilize culturally sensitive methods to…
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The Digital Divide: Financial Literacy Across Generations
November 27, 2024

The Digital Divide: Financial Literacy Across Generations

In this white paper, we examine how the digital divide interacts with financial literacy across multiple generations. Using behavior change theory, we can tailor online messages toward generational identities and lived experiences to most effectively reach people about financial literacy. For any questions and to learn more about purpose-driven marketing and advertising, please reach out…
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The Digital Divide: Rural and Frontier Communities
October 23, 2024

The Digital Divide: Rural and Frontier Communities

56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals,…
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Misinformation and Disinformation in Election Cycles
Misinformation and disinformation run rampant on social media. What can be done to stop it?
July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.
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Social Determinants of Health & Awareness Campaigns
May 17, 2024

Social Determinants of Health & Awareness Campaigns

Our health is determined more by our environment than by our choices. How can messaging campaigns can reach individuals to make improvements?
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8 Things to Look for in Programmatic Advertising Platforms

8 Things to Look for in Programmatic Advertising Platforms

Programmatic advertising platforms can be beneficial for accomplishing your business goals. Here are some things to look for picking one.
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8 Tips for Choosing Programmatic Advertising Services

8 Tips for Choosing Programmatic Advertising Services

When choosing programmatic advertising services, you must set your goals, consider your target audience, & identify targeting opportunities.
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6 Programmatic Advertising Examples You Need to See

6 Programmatic Advertising Examples You Need to See

Want to develop a successful programmatic advertising solution? Here are 6 programmatic advertising examples to help you with your campaign.
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5 Benefits of Hiring a Programmatic Advertising Agency

5 Benefits of Hiring a Programmatic Advertising Agency

Hiring a programmatic advertising agency helps with marketing solutions by developing a successful campaign strategy with creative production.
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Traditional Marketing vs Digital Marketing: Which Has Higher Impact?
November 16, 2023

Traditional Marketing vs Digital Marketing: Which Has Higher Impact?

Marketing can go digital nowadays, or stay the traditional route. Find the analysis between traditional marketing vs digital marketing here.
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What is a Social Impact Agency? How It Can Benefit Your Business

What is a Social Impact Agency? How It Can Benefit Your Business

As a business owner, you might have heard the buzz about how a social impact agency can really benefit your business. Learn how and why here.
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9 Signs You Need to Change Your Digital Marketing Campaign Strategy

9 Signs You Need to Change Your Digital Marketing Campaign Strategy

Your marketing strategy is a part of your company's success. Here are 9 signs you need to change your digital marketing campaign strategy.
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