Insights

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Discover thought leadership on marketing and programmatic advertising, industry research, white papers, and more.

Our Most Recent Insights

Building Resilience: Aging Infrastructure in a Changing World

Magnitude, White Paper

February 11, 2026

Building Resilience: Aging Infrastructure in a Changing World

The largest generation in human history is aging. There is currently not sufficient infrastructure to support them as they age, and it’s imperative to ensure that everyone has equitable access to resources. In this white paper, we cover infrastructure issues like recent uncertainties with social safety nets like Medicaid, Medicare, and Social Security; accessibility in…

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Building Resilience: How to Increase Nonprofit Giving and Diversify Revenue

Magnitude, White Paper

October 21, 2025

Building Resilience: How to Increase Nonprofit Giving and Diversify Revenue

In this white paper, we offer strategic recommendations and tactics for nonprofits looking to diversify their revenue. Grounded in behavior change methodologies, these tactics take into account the many motivations that guide individuals to donate. We also examine some unique and innovative frameworks that smaller nonprofits can consider when building their fundraising strategy. Conversely, this…

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Building Resilience: Mental Health and LGBTQIA+ Youth

Magnitude, White Paper

June 2, 2025

Building Resilience: Mental Health and LGBTQIA+ Youth

Author's Note: This work was produced without the use of any AI products throughout the writing and revision processes. AI was used to generate and format citations. LGBTQ+ youth face many unique challenges as interpersonal prejudice and stigma can cause significant distress and anxiety—and be a barrier to finding mental healthcare. In this white paper,…

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The Digital Divide: Rural and Frontier Communities

56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals,…

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Opioid and Fentanyl Misuse Prevention Messaging — How can organizations craft effective public health campaigns order to prevent and reduce opioid misuse?

Magnitude, White Paper

September 24, 2024

Opioid and Fentanyl Misuse Prevention Messaging

Examining case studies across the nation, we discuss the individual, environmental, and socioeconomic factors that lead to opioid misuse. We further explore ways to craft prevention messaging that will reduce stigma and lower barriers to those seeking treatment.

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Exciting News: Magnitude of Change is a B Corp!

Company News, Magnitude

September 13, 2024

Exciting News: Magnitude of Change is a B Corp!

It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification. Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within…

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Vaccination Outreach Campaigns — Public health campaigns are more essential than ever, but face unique challenges. What can advertisers do to ensure they succeed?

Magnitude, White Paper

August 21, 2024

Vaccination Outreach Campaigns

During National Immunization Awareness Month, we are sharing insights from recent studies to bolster public health marketing strategies, especially how to ensure vaccination outreach campaigns are successful. Public health is an issue that drives much of our work. When we saw the deluge of medical misinformation during the COVID-19 pandemic, we were inspired to create…

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Misinformation and Disinformation in Election Cycles — Misinformation and disinformation run rampant on social media. What can be done to stop it?

Magnitude, White Paper

July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.

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