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Insights: Programmatic Marketing

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Our Most Recent Insights

Misinformation and Disinformation in Election Cycles
Misinformation and disinformation run rampant on social media. What can be done to stop it?
July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.
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8 Things to Look for in Programmatic Advertising Platforms

8 Things to Look for in Programmatic Advertising Platforms

Programmatic advertising platforms can be beneficial for accomplishing your business goals. Here are some things to look for picking one.
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8 Tips for Choosing Programmatic Advertising Services

8 Tips for Choosing Programmatic Advertising Services

When choosing programmatic advertising services, you must set your goals, consider your target audience, & identify targeting opportunities.
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7 Effective Programmatic Advertising Tips
January 5, 2023

7 Effective Programmatic Advertising Tips

When it comes to programmatic advertising, there are several things you need to know and do. These tips can make a huge difference.
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What Are the Elements of a Successful Digital Marketing Campaign?

What Are the Elements of a Successful Digital Marketing Campaign?

A well-executed digital marketing campaign can put your business firmly ahead of your competitors. Here are key elements of a great campaign.
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