Insights
Company News

Exciting News: Magnitude of Change is a B Corp!

New updates from the AdTech industry.

Katie Swalm
Insights
Exciting News: Magnitude of Change is a B Corp!
Company News

Exciting News: Magnitude of Change is a B Corp!

Share this post
Exciting News: Magnitude of Change is a B Corp!

It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification. 

Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within and outside of our company), planet, and society. It’s an exciting place to be for a company coming up on its third year. 

So what does this mean? Here’s what we were evaluated for (from B Corporation’s website):

  • Purpose & Stakeholder Governance (PSG): B Corps act in accordance with a defined purpose, contributing to an inclusive, equitable, and regenerative economic system for all people and the planet. 
  • Workplace Culture (WC): B Corps have positive workplace cultures with meaningful worker dialogue.
  • Fair Wages (FW): Workers can afford a decent standard of living for themselves and their families, and there is wage equality among the workforce.
  • Justice Equity Diversity & Inclusion (JEDI): B Corps have inclusive and diverse work environments and contribute meaningfully to just and equitable communities.
  • Human Rights (HR): B Corps treat people with dignity and respect their human rights.
  • Climate Action (CA): B Corps take action in accordance with science to combat climate change and its impacts.
  • Environmental Stewardship and Circularity (ESC): B Corps demonstrate environmental stewardship and contribute to the circular economy in their operations and value chain, minimizing any negative impact and pursuing positive impact.
  • Government Affairs and Collective Action (GACA): B Corps play a leadership role in fostering shared understanding, solutions, and implementation towards an equitable, inclusive, and regenerative economy, including contribution to the public infrastructure they utilize and rely upon for their success.
  • Complementary Impact Topics (CIT): B Corps comprehensively identify and measure a wider set of impacts of their business, in addition to the core Impact Topics, and improve upon them over time.

The B Corp process requires transparency, making a legal commitment, and having your company actions match your words. As a company—and as individuals—we never want our words to be just talk.

We believe that joining the B Corp community will help us continue to achieve our mission: to amplify the messages of our partners and create real behavior change in society, especially in underserved communities.

We’re thrilled about the progress we’ve been able to make in under three years as a company. Currently, 95% of our current client portfolio consists of mission-driven organizations, and additionally, women-owned or minority-owned firms.

We are part of the One Percent for the Planet network, which means we donate at least 1% of our annual profits to organizations that work for the good of the planet.

We received Inc.’s Best Workplaces 2024 award, a symbol of the importance we place upon our employees and our culture.

To be a Certified B-Corp is an honor and caps off what we feel has been our strongest year yet as we continue to pursue excellence for our clients and the communities they serve. 

Are you a governmental or adjacent agency, or a purpose-driven business who wants to have your message reach and impact the right people at the right time? Reach out to us—we want to make change with you!

Share this post
Copy link
<script>
  function updateClipboard(newClip) {
    navigator.clipboard.writeText(newClip).then(() => {
      console.log('clipboard successfully set')
    }, () => {
      /* clipboard write failed */
    });
  }

  document.addEventListener('DOMContentLoaded', () => {
    // Select all elements with the class .copy__button
    const copyButtons = document.querySelectorAll('.copy__button');

    // Add event listener to each button
    copyButtons.forEach(button => {
      button.addEventListener('click', (e) => {
        // store the original button text
        const buttonText = e.target.innerHTML;
        
        // prevent the default link behavior
        e.preventDefault();
        
        // call the updateClipboard function whilst passing the "code" data attribute's value to it
        updateClipboard(e.target.dataset.code);
        
        // change the button text
        e.target.textContent = 'Copied!';
        
        // restore the original button text after 2s
        setTimeout(() => {
          e.target.innerHTML = buttonText;
        }, 2000);
      });
    });
  })
</script>
Never miss a article
Get it delivered to your email. No spam. Just the latest releases and tips, interesting articles, and new blogs.
Please read and agree to our privacy policy.
Back To Insights
Related blogs

Other conversations You Might Like

How Data Fuels Purpose-Driven Marketing Success
May 27, 2025

How Data Fuels Purpose-Driven Marketing Success

For organizations focused on driving positive behavioral outcomes, data informs every decision, shapes every message, and ensures each campaign aligns with core values. At Magnitude of Change, we believe purpose-driven marketing is most powerful when rooted in insight. This blog explores how data empowers agencies, nonprofits, and socially conscious brands to deepen engagement and deliver…
Learn More
Creating Meaningful Change: 6 Strategies for Behavior Change Marketing
April 10, 2025

Creating Meaningful Change: 6 Strategies for Behavior Change Marketing

The primary goal of advertising is usually understood as selling goods and services, or driving awareness of your business. To this end, there are powerful adtech tools available that can reach hyperspecific audiences and provide nudges at the right time to drive consumers to make purchases or keep a brand top of mind when they…
Learn More
The Digital Divide: Healthcare and Historically Marginalized Communities
January 22, 2025

The Digital Divide: Healthcare and Historically Marginalized Communities

In this white paper, we explore the digital divide's effect on access to healthcare services for communities of color. We aim to understand the historical reasons why BIPOC individuals may feel hesitancy when pursuing treatment, the systemic factors limiting access to healthcare information, and ways that providers and advertisers can utilize culturally sensitive methods to…
Learn More
Sign up to receive updates

Join the conversation.

Want to receive the latest updates and positive news straight to your inbox? Jump in—enter your email below.