Insights: White Paper

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Our Most Recent Insights

The Digital Divide: Financial Literacy Across Generations — How might we bridge the financial digital divide? We explore the difference between generations and how to increase financial and digital literacy.

White Paper

November 27, 2024

The Digital Divide: Financial Literacy Across Generations

In this white paper, we examine how the digital divide interacts with financial literacy across multiple generations. Using behavior change theory, we can tailor online messages toward generational identities and lived experiences to most effectively reach people about financial literacy. For any questions and to learn more about purpose-driven marketing and advertising, please reach out…

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The Digital Divide: Rural and Frontier Communities — What are the impacts of living in an area with less broadband connection, and how can we bridge the digital divide?

White Paper

October 23, 2024

The Digital Divide: Rural and Frontier Communities

56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals,…

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Opioid and Fentanyl Misuse Prevention Messaging — How can organizations craft effective public health campaigns order to prevent and reduce opioid misuse?

White Paper

September 24, 2024

Opioid and Fentanyl Misuse Prevention Messaging

Examining case studies across the nation, we discuss the individual, environmental, and socioeconomic factors that lead to opioid misuse. We further explore ways to craft prevention messaging that will reduce stigma and lower barriers to those seeking treatment.

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Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.

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Vaccination Outreach Campaigns — Public health campaigns are more essential than ever, but face unique challenges. What can advertisers do to ensure they succeed?

White Paper

August 21, 2024

Vaccination Outreach Campaigns

During National Immunization Awareness Month, we are sharing insights from recent studies to bolster public health marketing strategies, especially how to ensure vaccination outreach campaigns are successful. Public health is an issue that drives much of our work. When we saw the deluge of medical misinformation during the COVID-19 pandemic, we were inspired to create…

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White Paper

September 24, 2024