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Defining Social Impact Marketing  Modern consumers, citizens, and community members expect more from organizations than just products or services. They seek alignment with purpose. This shift necessitates a strategic approach beyond marketing and requires a commitment to social impact marketing.  Social impact marketing is not simply trying to drive corporate donations; it is a specialized…

Introduction: Beyond the Purchase  Behavior change marketing goes beyond traditional approaches by focusing not just on short-term persuasion, but on inspiring lasting, meaningful action. While conventional marketing often aims to drive immediate transactions or boost brand awareness, behavior change marketing seeks to shape enduring habits and attitudes.  This approach is particularly valuable for government agencies,…

Magnitude of Change is a marketing technology company for government and adjacent agencies, NGOs, and purpose-driven brands. We work with change-makers, policy experts, and community leaders to go deeper than traditional marketing and understand the real impact of their community engagement initiatives. While conventional marketing often focuses on increasing visibility and reach, behavioral change is…