Sustainability
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Insights:

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Our Most Recent Insights

Magnitude, White Paper
August 12, 2026

Getting Out the Vote: Who’s Not Voting, Why, and How We Can Reach Them

Get Out The Vote (GOTV) advertising differs significantly from political campaign advertising. It should strive to be bipartisan and emphasize the importance of individual voices in governmental decisions. Looking ahead to the midterm elections, it's important to consider: a) why some people chose not to vote in the last midterm; b) what strategies worked to…
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Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup
Magnitude, Programmatic Advertising
June 15, 2026

Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup

Who watches soccer in the U.S.? The World Cup is back in the U.S. for the first time in 32 years, and people are tuning in on their phones, computers, TVs, and through their earbuds. This is a milestone event, and advertisers are chomping at the bit to get into it. In case you missed…
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Conversational Advertising in 2026: From ChatGPT to Programmatic
Magnitude, Programmatic Advertising
May 5, 2026

Conversational Advertising in 2026: From ChatGPT to Programmatic

The next time you open ChatGPT for a quick question, you might see a new kind of answer: ads. ChatGPT users say exactly what they want to get out of the platform. Instead of triangulating various characteristics and online behaviors, it can see exactly what a person wants to do, learn, or purchase. The ads…
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Behavior Change Marketing: Strategies That Drive Sustainable Customer Action
behavior change marketing strategies
Thought Leadership
September 20, 2025

Behavior Change Marketing: Strategies That Drive Sustainable Customer Action

Introduction: Beyond the Purchase  Behavior change marketing goes beyond traditional approaches by focusing not just on short-term persuasion, but on inspiring lasting, meaningful action. While conventional marketing often aims to drive immediate transactions or boost brand awareness, behavior change marketing seeks to shape enduring habits and attitudes.  This approach is particularly valuable for government agencies,…
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