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Who watches soccer in the U.S.? The World Cup is back in the U.S. for the first time in 32 years, and people are tuning in on their phones, computers, TVs, and through their earbuds. This is a milestone event, and advertisers are chomping at the bit to get into it. In case you missed…

The next time you open ChatGPT for a quick question, you might see a new kind of answer: ads. ChatGPT users say exactly what they want to get out of the platform. Instead of triangulating various characteristics and online behaviors, it can see exactly what a person wants to do, learn, or purchase. The ads…

Nonprofits, government agencies, and purpose-driven brands often face a challenge: standing out in a crowded market while expanding their reach to create meaningful change. An organization can only succeed in its mission when its message reaches the right people at the right moment. One solution is to move beyond fragmented digital media buying and adopt…