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Our Most Recent Insights

Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup
Magnitude, Programmatic Advertising
June 15, 2026

Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup

Who watches soccer in the U.S.? The World Cup is back in the U.S. for the first time in 32 years, and people are tuning in on their phones, computers, TVs, and through their earbuds. This is a milestone event, and advertisers are chomping at the bit to get into it. In case you missed…
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Conversational Advertising in 2026: From ChatGPT to Programmatic
Magnitude, Programmatic Advertising
May 5, 2026

Conversational Advertising in 2026: From ChatGPT to Programmatic

The next time you open ChatGPT for a quick question, you might see a new kind of answer: ads. ChatGPT users say exactly what they want to get out of the platform. Instead of triangulating various characteristics and online behaviors, it can see exactly what a person wants to do, learn, or purchase. The ads…
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Using DSPs to Maximize Reach for Nonprofit Campaigns
dsp marketing nonprofit campaigns
Programmatic Advertising
December 11, 2025

Using DSPs to Maximize Reach for Nonprofit Campaigns

Nonprofits, government agencies, and purpose-driven brands often face a challenge: standing out in a crowded market while expanding their reach to create meaningful change. An organization can only succeed in its mission when its message reaches the right people at the right moment. One solution is to move beyond fragmented digital media buying and adopt…
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Misinformation and Disinformation in Election Cycles
Misinformation and disinformation run rampant on social media. What can be done to stop it?
Magnitude, White Paper
July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.
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