March 1, 2024

8 Tips for Choosing Programmatic Advertising Services

New updates from the AdTech industry.

danielraison

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Programmatic Advertising

March 1, 2024

8 Tips for Choosing Programmatic Advertising Services

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8 Tips for Choosing Programmatic Advertising Services

Imagine running a company that has no trouble providing quality products and services to its audience. It’s also efficient at keeping its team motivated. However, you can’t seem to get your brand in front of the right people through your marketing campaign.

Programmatic advertising is one of the best ways you can improve your brand awareness, and many firms choose to work with programmatic advertising services.

However, not everyone understands what to look for when hiring a professional. Let’s explore the key information you need to know before moving forward.

1. Your Goals and Objectives

Before you begin to look for a specific platform, it’s good to define your goals and objectives of why you want to integrate programmatic advertising into your strategy. The better you define your ambitions, the easier it’ll be to eliminate options that can’t meet your needs.

Common objectives include improved conversion rate and higher brand visibility. Keep these goals in mind when moving forward so you can avoid mistakes and know how and what to adjust to keep your goals on track.

2. The Devices You Focus on

Not all programmatic ad campaigns will target the same devices. To clarify: some campaigns may need to exclude desktop computers and focus on mobile devices like phones and tablets for programmatic video ads.

Determining your target devices will also help you find services that can accommodate this need. The last thing you want is to hire a firm that can’t target the appropriate devices.

You’ll need to have a strong understanding of your target demographic before hiring someone. This allows you to understand the devices that are most likely to interact with.

For example, nearly everyone these days uses a smartphone, but younger people tend to be the ones interacting with tablets. This is even true for young children.

3. Your Desired Analytics Reports

It can be difficult to optimize your campaigns if you don’t have access to comprehensive analytics. Not only should your firm provide access to analytics, they should also help you understand this information.

Ask how they plan to illuminate the most important data you need to keep in mind, such as through in-person meetings or Zoom calls. Additionally, if they can provide optimization throughout the campaign based on results, even better.

4. Their Level of Ongoing Support

It’s essential to hire a professional that has a strong customer support policy. It can be difficult or even impossible to overcome issues on your own.

Technical issues can result in extended downtime, something that will adversely affect your company’s brand. Your campaign might have to be paused while you figure out how to resolve problems that occur, which could quickly cut into your revenue.

The good news is that reliable firms will proudly advertise their customer support policies. It likely won’t take long to find someone who can meet this requirement.

5. Their Reputation

What do other people have to say about the experiences they had working with the firm? Did they encounter issues the company couldn’t help them overcome? The answers to questions like these can help you quickly narrow down your decision.

A simple Google search can likely give you reviews, case studies, and past clients. Keep an eye out for how the firm responds to negative feedback. If they get defensive or aggressive, it’s a red flag that shouldn’t be ignored. It’s also important to look for fake reviews during your search. These are typically posted in batches and contain many of the same keywords.

6. Pricing

Not all firms are created equal, and it’s generally good advice to avoid the very cheapest solution you can find. A lower price than all other competitors often indicates that they are not investing in something crucial.

You don’t have to spend as much money as possible, though. There’s a point of diminishing returns regarding how much you pay, and spending more money doesn’t always equate to better service.

A firm in the middle of the industry’s price range can likely meet your needs without stretching your budget. They should be transparent about their pricing, as well.

Avoid hiring a firm with miscellaneous fees. These can quickly add up and lead to financial surprises. Your initial consultation should provide a full breakdown of what you can expect to pay.

7. Their Overall Level of Experience

It’s best to check the firm’s level of experience before you make your decision. In general, you should find a firm that’s been around for at least a decade. Make sure they have experience working with companies like yours, as well.

If they primarily focus on industries different from the one you operate in, you should explore other options. There’s a good chance they won’t understand your project’s nuances.

This will likely lead to them underperforming. Examining their past projects is a great way to determine if they’re a suitable option.

8. Transparency

An agency should have no trouble providing insight into the techniques they use. This allows you to see issues before they manifest.

For example, your firm might refuse to offer anything other than basic information about how they’ll handle your programmatic advertising. You’ll have no idea how effective their strategy will be until after you’ve already invested money in their services.

Benefits of Programmatic Advertising

There’s no shortage of benefits that programmatic advertising provides. Some of the most notable include:

Improved ROI
Automation
Efficiency
Audience targeting
Overall reach

You’ll experience even more benefits when you hire a programmatic advertising firm. This allows you to focus on other areas of your company without worrying about your campaigns. In some cases, this could mean the difference between whether you scale your company as anticipated.

Choose Programmatic Advertising Services Carefully

The programmatic advertising services you choose play a large role in the experience you’ll get when running your campaign. Understanding how to choose the right one for your needs will help ensure you get the best results and hit your target metrics.

Magnitude of Change prides itself on helping our clients meet their goals through the use of top-tier technology. We are mission and vision driven, and love working with companies who are making change in the world. We’d love to see if we can provide a solution for your project: book a consultation today.

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