Our health is determined more by our environment than by our choices. How can messaging campaigns can reach individuals to make improvements?
Social Determinants of Health & Awareness Campaigns
In this white paper, we look at how the social determinants of health interact and influence each other, and how to share information about them with a broader audience. Photo by Photo by Antenna on Unsplash
Virginia Gallner
Director of Research & Insights
Social Determinants of Health & Awareness Campaigns
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Key Takeaways
1
What the social determinants of health are
The COVID-19 pandemic exposed and exacerbated many social vulnerabilities that lead to negative health outcomes. The social determinants of health, as defined by the World Health Organization, Centers for Disease Control and Prevention, and the U.S. Department of Health and Human Services, include:
- economic stability
- education access and quality
- healthcare access and quality
- neighborhood and built environment
- social and community context
2
How to craft messaging
Crafting messages about the social determinants of health requires a nuanced and culturally responsive approach. Mobile outreach campaigns have proven effective, particularly those that incorporate visual storytelling. Multimedia approaches are ideal for conveying health related messaging to the communities who are most in need.
3
Case study
Finally, we share a story about the interconnection between social determinants of health and environmental pollution – and how the Environmental Protection Agency responded with community involvement efforts.
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