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August 12, 2026
Getting Out the Vote: Who’s Not Voting, Why, and How We Can Reach Them
Get Out The Vote (GOTV) advertising differs significantly from political campaign advertising. It should strive to be bipartisan and emphasize the importance of individual voices in governmental decisions. Looking ahead to the midterm elections, it's important to consider: a) why some people chose not to vote in the last midterm; b) what strategies worked to…
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June 15, 2026
Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup
Who watches soccer in the U.S.? The World Cup is back in the U.S. for the first time in 32 years, and people are tuning in on their phones, computers, TVs, and through their earbuds. This is a milestone event, and advertisers are chomping at the bit to get into it. In case you missed…
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May 5, 2026
Conversational Advertising in 2026: From ChatGPT to Programmatic
The next time you open ChatGPT for a quick question, you might see a new kind of answer: ads. ChatGPT users say exactly what they want to get out of the platform. Instead of triangulating various characteristics and online behaviors, it can see exactly what a person wants to do, learn, or purchase. The ads…
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September 13, 2024
Exciting News: Magnitude of Change is a B Corp!
It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification. Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within…
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