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June 2, 2025
Building Resilience: Mental Health and LGBTQIA+ Youth
Author's Note: This work was produced without the use of any AI products throughout the writing and revision processes. AI was used to generate and format citations. LGBTQ+ youth face many unique challenges as interpersonal prejudice and stigma can cause significant distress and anxiety—and be a barrier to finding mental healthcare. In this white paper,…
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May 27, 2025
How Data Fuels Purpose-Driven Marketing Success
For organizations focused on driving positive behavioral outcomes, data informs every decision, shapes every message, and ensures each campaign aligns with core values. At Magnitude of Change, we believe purpose-driven marketing is most powerful when rooted in insight. This blog explores how data empowers agencies, nonprofits, and socially conscious brands to deepen engagement and deliver…
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April 10, 2025
Creating Meaningful Change: 6 Strategies for Behavior Change Marketing
The primary goal of advertising is usually understood as selling goods and services, or driving awareness of your business. To this end, there are powerful adtech tools available that can reach hyperspecific audiences and provide nudges at the right time to drive consumers to make purchases or keep a brand top of mind when they…
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FEATURED
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June 2, 2025
Building Resilience: Mental Health and LGBTQIA+ Youth
Author's Note: This work was produced without the use of any AI products throughout the writing and revision processes. AI was used to generate and format citations. LGBTQ+ youth face many unique challenges as interpersonal prejudice and stigma can cause significant distress and anxiety—and be a barrier to finding mental healthcare. In this white paper,…
Learn MoreMay 27, 2025
How Data Fuels Purpose-Driven Marketing Success
For organizations focused on driving positive behavioral outcomes, data informs every decision, shapes every message, and ensures each campaign aligns with core values. At Magnitude of Change, we believe purpose-driven marketing is most powerful when rooted in insight. This blog explores how data empowers agencies, nonprofits, and socially conscious brands to deepen engagement and deliver…
Learn MoreApril 10, 2025
Creating Meaningful Change: 6 Strategies for Behavior Change Marketing
The primary goal of advertising is usually understood as selling goods and services, or driving awareness of your business. To this end, there are powerful adtech tools available that can reach hyperspecific audiences and provide nudges at the right time to drive consumers to make purchases or keep a brand top of mind when they…
Learn More
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March 18, 2025
Encouraging Small Actions to Help the Planet
The climate is changing. One key part of the solution is for individuals to adopt proenvironmental actions in their daily lives. Messaging campaigns can help bridge the gap between idea and action—but how? This white paper draws from behavior change theories, mechanisms of behavior change, and current consumer trends to learn how to craft messaging…
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January 22, 2025
The Digital Divide: Healthcare and Historically Marginalized Communities
In this white paper, we explore the digital divide's effect on access to healthcare services for communities of color. We aim to understand the historical reasons why BIPOC individuals may feel hesitancy when pursuing treatment, the systemic factors limiting access to healthcare information, and ways that providers and advertisers can utilize culturally sensitive methods to…
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November 27, 2024
The Digital Divide: Financial Literacy Across Generations
In this white paper, we examine how the digital divide interacts with financial literacy across multiple generations. Using behavior change theory, we can tailor online messages toward generational identities and lived experiences to most effectively reach people about financial literacy. For any questions and to learn more about purpose-driven marketing and advertising, please reach out…
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October 23, 2024
The Digital Divide: Rural and Frontier Communities
56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals,…
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September 24, 2024
Opioid and Fentanyl Misuse Prevention Messaging
Examining case studies across the nation, we discuss the individual, environmental, and socioeconomic factors that lead to opioid misuse. We further explore ways to craft prevention messaging that will reduce stigma and lower barriers to those seeking treatment.
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September 13, 2024
Exciting News: Magnitude of Change is a B Corp!
It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification. Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within…
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