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August 12, 2026
Getting Out the Vote: Who’s Not Voting, Why, and How We Can Reach Them
Get Out The Vote (GOTV) advertising differs significantly from political campaign advertising. It should strive to be bipartisan and emphasize the importance of individual voices in governmental decisions. Looking ahead to the midterm elections, it's important to consider: a) why some people chose not to vote in the last midterm; b) what strategies worked to…
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June 15, 2026
Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup
Who watches soccer in the U.S.? The World Cup is back in the U.S. for the first time in 32 years, and people are tuning in on their phones, computers, TVs, and through their earbuds. This is a milestone event, and advertisers are chomping at the bit to get into it. In case you missed…
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May 5, 2026
Conversational Advertising in 2026: From ChatGPT to Programmatic
The next time you open ChatGPT for a quick question, you might see a new kind of answer: ads. ChatGPT users say exactly what they want to get out of the platform. Instead of triangulating various characteristics and online behaviors, it can see exactly what a person wants to do, learn, or purchase. The ads…
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June 2, 2025
Building Resilience: Mental Health and LGBTQIA+ Youth
Author's Note: This work was produced without the use of any AI products throughout the writing and revision processes. AI was used to generate and format citations. LGBTQ+ youth face many unique challenges as interpersonal prejudice and stigma can cause significant distress and anxiety—and be a barrier to finding mental healthcare. In this white paper,…
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June 11, 2025
How to Choose the Right Digital Advertising Services for Your Nonprofit or Government Agency
Navigating the vast array of digital advertising services can often feel overwhelming. However, selecting the right service is not as complex as it may initially appear. This guide will outline the essential considerations to help organizations make an informed decision and effectively elevate their online presence. Key Takeaways 1. Why Should Our Organization Invest in…
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June 21, 2025
The Future of Behavioral Change in Advertising
Significant shifts in advertising trends and capabilities occur regularly. Most recently, AI has created more tailored online engagement methods, including how we receive and hear public service announcements. This article will examine what's next for behavioral change in advertising over the next ten years. We'll explore the significance of trends for everyone driving social impact.…
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