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Our Most Recent Insights

Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup
Magnitude, Programmatic Advertising
June 15, 2026

Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup

Who watches soccer in the U.S.? The World Cup is back in the U.S. for the first time in 32 years, and people are tuning in on their phones, computers, TVs, and through their earbuds. This is a milestone event, and advertisers are chomping at the bit to get into it. In case you missed…
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Conversational Advertising in 2026: From ChatGPT to Programmatic
Magnitude, Programmatic Advertising
May 5, 2026

Conversational Advertising in 2026: From ChatGPT to Programmatic

The next time you open ChatGPT for a quick question, you might see a new kind of answer: ads. ChatGPT users say exactly what they want to get out of the platform. Instead of triangulating various characteristics and online behaviors, it can see exactly what a person wants to do, learn, or purchase. The ads…
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Using DSPs to Maximize Reach for Nonprofit Campaigns
dsp marketing nonprofit campaigns
Programmatic Advertising
December 11, 2025

Using DSPs to Maximize Reach for Nonprofit Campaigns

Nonprofits, government agencies, and purpose-driven brands often face a challenge: standing out in a crowded market while expanding their reach to create meaningful change. An organization can only succeed in its mission when its message reaches the right people at the right moment. One solution is to move beyond fragmented digital media buying and adopt…
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How to Create a Successful Social Impact Marketing Strategy
social impact marketing strategy
Thought Leadership
October 21, 2025

How to Create a Successful Social Impact Marketing Strategy

Defining Social Impact Marketing  Modern consumers, citizens, and community members expect more from organizations than just products or services. They seek alignment with purpose. This shift necessitates a strategic approach beyond marketing and requires a commitment to social impact marketing.  Social impact marketing is not simply trying to drive corporate donations; it is a specialized…
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Building Resilience: How to Increase Nonprofit Giving and Diversify Revenue
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Magnitude, White Paper
October 21, 2025

Building Resilience: How to Increase Nonprofit Giving and Diversify Revenue

In this white paper, we offer strategic recommendations and tactics for nonprofits looking to diversify their revenue. Grounded in behavior change methodologies, these tactics take into account the many motivations that guide individuals to donate. We also examine some unique and innovative frameworks that smaller nonprofits can consider when building their fundraising strategy. Conversely, this…
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