Sustainability
Insights
Magnitude, White Paper
October 21, 2025

Building Resilience: How to Increase Nonprofit Giving and Diversify Revenue

As we approach the annual giving season when nonprofits do their most concentrated fundraising efforts, we are providing a toolkit for: a) advertisers looking to work with nonprofits, and b) nonprofits looking for strategic recommendations in the digital advertising space.

Virginia Gallner
Director of Research & Insights
Read The Full White Paper
InsightsWhite Papers
Building Resilience: How to Increase Nonprofit Giving and Diversify Revenue
Magnitude, White Paper
October 21, 2025

Building Resilience: How to Increase Nonprofit Giving and Diversify Revenue

In this white paper, we offer strategic recommendations and tactics for nonprofits looking to diversify their revenue. Grounded in behavior change methodologies, these tactics take into account the many motivations that guide individuals to donate. We also examine some unique and innovative frameworks that smaller nonprofits can consider when building their fundraising strategy.

Conversely, this white paper can also be used by advertising firms looking to broaden their perspectives about the nonprofit sector and to more deeply understand the funding mechanisms that drive nonprofits.

Want to learn about creating more effective campaigns? Reach out at orion@magnitudeofchange.

Read The Full White Paper
Share this post

Key Takeaways

1

Revenue Streams

Nonprofits have many different revenue streams, which require various forms of relational maintenance, administrative work, and reporting.

2

Diversifying Revenue Streams

Nonprofits should diversify revenue and pursue new marketing avenues to supplement the volatility of large funding sources. Fortunately, there are many different ways to garner support and build financial resilience.

3

Understanding Donation Motivations

Heading toward the holiday giving season, it is ever more important to understand the reasons that individuals are inspired and motivated to donate to social causes.

4

Recommendations

We provide practical tips for nonprofits to implement in their donation campaigns, including research on emotional motivators, marketing and social channels .

Contact Us

Let’s discuss how we can build a better world, together.

Have questions? We can help. Know where you want to go? Let’s start. We can’t wait to discover how we can work together.
Contact Us