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Our Most Recent Insights

August 12, 2026

Getting Out the Vote: Who’s Not Voting, Why, and How We Can Reach Them

Get Out The Vote (GOTV) advertising differs significantly from political campaign advertising. It should strive to be bipartisan and emphasize the importance of individual voices in governmental decisions. Looking ahead to the midterm elections, it's important to consider: a) why some people chose not to vote in the last midterm; b) what strategies worked to…
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Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup

Listen Up, Sports Fans: Streaming Audio & the FIFA World Cup

Who watches soccer in the U.S.? The World Cup is back in the U.S. for the first time in 32 years, and people are tuning in on their phones, computers, TVs, and through their earbuds. This is a milestone event, and advertisers are chomping at the bit to get into it. In case you missed…
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Conversational Advertising in 2026: From ChatGPT to Programmatic

Conversational Advertising in 2026: From ChatGPT to Programmatic

The next time you open ChatGPT for a quick question, you might see a new kind of answer: ads. ChatGPT users say exactly what they want to get out of the platform. Instead of triangulating various characteristics and online behaviors, it can see exactly what a person wants to do, learn, or purchase. The ads…
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7 Effective Programmatic Advertising Tips

7 Effective Programmatic Advertising Tips

When it comes to programmatic advertising, there are several things you need to know and do. These tips can make a huge difference.
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Vaccination Outreach Campaigns
Public health campaigns are more essential than ever, but face unique challenges. What can advertisers do to ensure they succeed?
August 21, 2024

Vaccination Outreach Campaigns

During National Immunization Awareness Month, we are sharing insights from recent studies to bolster public health marketing strategies, especially how to ensure vaccination outreach campaigns are successful. Public health is an issue that drives much of our work. When we saw the deluge of medical misinformation during the COVID-19 pandemic, we were inspired to create…
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Misinformation and Disinformation in Election Cycles
Misinformation and disinformation run rampant on social media. What can be done to stop it?
July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.
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Social Determinants of Health & Awareness Campaigns
May 17, 2024

Social Determinants of Health & Awareness Campaigns

Our health is determined more by our environment than by our choices. How can messaging campaigns can reach individuals to make improvements?
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8 Tips for Choosing Programmatic Advertising Services

8 Tips for Choosing Programmatic Advertising Services

When choosing programmatic advertising services, you must set your goals, consider your target audience, & identify targeting opportunities.
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8 Things to Look for in Programmatic Advertising Platforms

8 Things to Look for in Programmatic Advertising Platforms

Programmatic advertising platforms can be beneficial for accomplishing your business goals. Here are some things to look for picking one.
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6 Programmatic Advertising Examples You Need to See

6 Programmatic Advertising Examples You Need to See

Want to develop a successful programmatic advertising solution? Here are 6 programmatic advertising examples to help you with your campaign.
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5 Benefits of Hiring a Programmatic Advertising Agency

5 Benefits of Hiring a Programmatic Advertising Agency

Hiring a programmatic advertising agency helps with marketing solutions by developing a successful campaign strategy with creative production.
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Traditional Marketing vs Digital Marketing: Which Has Higher Impact?
November 16, 2023

Traditional Marketing vs Digital Marketing: Which Has Higher Impact?

Marketing can go digital nowadays, or stay the traditional route. Find the analysis between traditional marketing vs digital marketing here.
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