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Insights

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Our Most Recent Insights

Social Impact Marketing: How to Create and Measure Campaigns [Part 2]
April 22, 2025

Social Impact Marketing: How to Create and Measure Campaigns [Part 2]

In Part 1, we discussed the importance of social impact marketing and how companies can use it to create meaningful social change, find loyal customers who resonate with their values, and do more than just sell a product. Today, we’ll discuss consumer expectations for social impact marketing, how to measure your campaigns, and future trends…
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Social Impact Marketing: Strategies for Driving Change in 2025 [Part 1]
April 9, 2025

Social Impact Marketing: Strategies for Driving Change in 2025 [Part 1]

Social Impact Marketing is becoming increasingly relevant as younger generations look for companies that match their values. Brands are not just selling products anymore; they’re trying to make a difference in the world. This article will look at how companies can effectively use marketing strategies to create real social change while also benefiting their business.…
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Encouraging Small Actions to Help the Planet
March 18, 2025

Encouraging Small Actions to Help the Planet

The climate is changing. One key part of the solution is for individuals to adopt proenvironmental actions in their daily lives. Messaging campaigns can help bridge the gap between idea and action—but how? This white paper draws from behavior change theories, mechanisms of behavior change, and current consumer trends to learn how to craft messaging…
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Opioid and Fentanyl Misuse Prevention Messaging
How can organizations craft effective public health campaigns order to prevent and reduce opioid misuse?
September 24, 2024

Opioid and Fentanyl Misuse Prevention Messaging

Examining case studies across the nation, we discuss the individual, environmental, and socioeconomic factors that lead to opioid misuse. We further explore ways to craft prevention messaging that will reduce stigma and lower barriers to those seeking treatment.
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Exciting News: Magnitude of Change is a B Corp!
September 13, 2024

Exciting News: Magnitude of Change is a B Corp!

It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification.  Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within…
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Vaccination Outreach Campaigns
Public health campaigns are more essential than ever, but face unique challenges. What can advertisers do to ensure they succeed?
August 21, 2024

Vaccination Outreach Campaigns

During National Immunization Awareness Month, we are sharing insights from recent studies to bolster public health marketing strategies, especially how to ensure vaccination outreach campaigns are successful. Public health is an issue that drives much of our work. When we saw the deluge of medical misinformation during the COVID-19 pandemic, we were inspired to create…
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Misinformation and Disinformation in Election Cycles
Misinformation and disinformation run rampant on social media. What can be done to stop it?
July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.
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Social Determinants of Health & Awareness Campaigns
May 17, 2024

Social Determinants of Health & Awareness Campaigns

Our health is determined more by our environment than by our choices. How can messaging campaigns can reach individuals to make improvements?
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8 Things to Look for in Programmatic Advertising Platforms

8 Things to Look for in Programmatic Advertising Platforms

Programmatic advertising platforms can be beneficial for accomplishing your business goals. Here are some things to look for picking one.
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8 Tips for Choosing Programmatic Advertising Services

8 Tips for Choosing Programmatic Advertising Services

When choosing programmatic advertising services, you must set your goals, consider your target audience, & identify targeting opportunities.
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6 Programmatic Advertising Examples You Need to See
January 10, 2024

6 Programmatic Advertising Examples You Need to See

Want to develop a successful programmatic advertising solution? Here are 6 programmatic advertising examples to help you with your campaign.
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5 Benefits of Hiring a Programmatic Advertising Agency

5 Benefits of Hiring a Programmatic Advertising Agency

Hiring a programmatic advertising agency helps with marketing solutions by developing a successful campaign strategy with creative production.
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