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Beyond Impressions to Social Impact  Many of the toughest challenges faced by government agencies, NGOs, and mission-driven brands can’t be solved by raising awareness alone; they require lasting changes in people’s behavior. However, socially conscious organizations sometimes rely on outdated marketing strategies, which waste resources and yield a limited impact. Although these groups are working…

Defining Social Impact Marketing  Modern consumers, citizens, and community members expect more from organizations than just products or services. They seek alignment with purpose. This shift necessitates a strategic approach beyond marketing and requires a commitment to social impact marketing.  Social impact marketing is not simply trying to drive corporate donations; it is a specialized…

Introduction: Beyond the Purchase  Behavior change marketing goes beyond traditional approaches by focusing not just on short-term persuasion, but on inspiring lasting, meaningful action. While conventional marketing often aims to drive immediate transactions or boost brand awareness, behavior change marketing seeks to shape enduring habits and attitudes.  This approach is particularly valuable for government agencies,…