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Nonprofits, government agencies, and purpose-driven brands often face a challenge: standing out in a crowded market while expanding their reach to create meaningful change. An organization can only succeed in its mission when its message reaches the right people at the right moment. One solution is to move beyond fragmented digital media buying and adopt…

Beyond Impressions to Social Impact  Many of the toughest challenges faced by government agencies, NGOs, and mission-driven brands can’t be solved by raising awareness alone; they require lasting changes in people’s behavior. However, socially conscious organizations sometimes rely on outdated marketing strategies, which waste resources and yield a limited impact. Although these groups are working…

Defining Social Impact Marketing  Modern consumers, citizens, and community members expect more from organizations than just products or services. They seek alignment with purpose. This shift necessitates a strategic approach beyond marketing and requires a commitment to social impact marketing.  Social impact marketing is not simply trying to drive corporate donations; it is a specialized…