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Magnitude of Change is a marketing technology company for government and adjacent agencies, NGOs, and purpose-driven brands. We work with change-makers, policy experts, and community leaders to go deeper than traditional marketing and understand the real impact of their community engagement initiatives. While conventional marketing often focuses on increasing visibility and reach, behavioral change is…

Today, technology creates an interconnected world through digital platforms, providing organizations with more opportunities for communication and engagement with old and new audiences alike. Utilizing digital platforms helps achieve meaningful behavioral change for communities associated with socially conscious organizations. At Magnitude of Change, we specialize in helping change-makers, policy experts, and community leaders leverage data-driven…

Significant shifts in advertising trends and capabilities occur regularly. Most recently, AI has created more tailored online engagement methods, including how we receive and hear public service announcements. This article will examine what's next for behavioral change in advertising over the next ten years. We'll explore the significance of trends for everyone driving social impact.…