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Your Mission Deserves to Be Seen Social impact campaigns run on trust, clarity, and the ability to reach the right people at the right moment. AI is now the intermediary between the questions your audiences are asking and the answers they receive. That changes how purpose-driven marketers need to show up online. This brief gives…

The largest generation in human history is aging. There is currently not sufficient infrastructure to support them as they age, and it’s imperative to ensure that everyone has equitable access to resources. In this white paper, we cover infrastructure issues like recent uncertainties with social safety nets like Medicaid, Medicare, and Social Security; accessibility in…

In this white paper, we offer strategic recommendations and tactics for nonprofits looking to diversify their revenue. Grounded in behavior change methodologies, these tactics take into account the many motivations that guide individuals to donate. We also examine some unique and innovative frameworks that smaller nonprofits can consider when building their fundraising strategy. Conversely, this…

The climate is changing. One key part of the solution is for individuals to adopt proenvironmental actions in their daily lives. Messaging campaigns can help bridge the gap between idea and action—but how? This white paper draws from behavior change theories, mechanisms of behavior change, and current consumer trends to learn how to craft messaging…