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Magnitude, White Paper

Building Resilience: Aging Infrastructure in a Changing World

This white paper covers the challenge of providing adequate infrastructure for older adults, and offers ways to reach this population with supportive and informative messaging. Author’s Note: Thus

Virginia Gallner, Director of Research & Insights
Edited by Katie Swalm
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Building Resilience: Aging Infrastructure in a Changing World
Magnitude, White Paper

Building Resilience: Aging Infrastructure in a Changing World

The largest generation in human history is aging. There is currently not sufficient infrastructure to support them as they age, and it’s imperative to ensure that everyone has equitable access to resources.

In this white paper, we cover infrastructure issues like recent uncertainties with social safety nets like Medicaid, Medicare, and Social Security; accessibility in the mental and behavioral health spaces; combating isolation, one of the biggest issues for older adults; and how to reach these individuals to align them with the services they need and help them stay connected with the world.

To discuss reaching niche populations with resonant messaging, reach out at orion@magnitudeofchange.

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Key Takeaways

1

Interpersonal and Structural Ageism

We discuss the interpersonal and structural forms of discrimination that older adults face, as well as the recent policy discussions around resources like Social Security.

2

Mental and Behavioral Health Challenges

We cover mental and behavioral health challenges that this population faces, and the barriers they might meet when trying to access care.

3

Staying in Community

We analyze the importance of staying in community to prevent health issues and encourage better quality of life.

4

How We Can Reach Older Adults

We discuss the ways that behavior change firms can reach this population with critical messages, like vaccine reminders and how to access resources.

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