Channels
Online Video
Online video (OLV) is a powerhouse channel that combines the benefits of programmatic with the benefits of video, for an emotionally engaging, cross-channel
What is online video?
Online video is the term for digital video ads served on desktop and mobile, most commonly short-form content on news, entertainment, sports sites, and more, and on video platforms like Youtube.
Emotionally engaging
Online video captures attention like few other formats can. For example, you can show the emotional impact of a public health campaign or create excitement for an event.
Real-time information
OLV ads are served programmatically, meaning you can target niche audiences by location, demographics, or even psychographics (and more!). Plus, it provides up to date info on your campaign for real-time optimization.
Cross-device reach
OLV can reach customers on desktop, tablet, and mobile, supplementing your CTV/OTT ads with additional placements on websites and feeds.
Channel Description
All about online video
KPIs
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Impressions: How many total times was the ad served, including multiple times to the same person
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Cost Per View (CPV): How much the advertiser paid for each view
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Cost Per Thousand (CPM): The total cost of campaign, divided by total number of impressions, times 1000
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Video Completion Rate: The number the ad was viewed in its entirety
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Reach: The number of unique viewers reached
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Revenue: The amount of revenue generated by the campaign
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Frequency: The amount of times the ad has been viewed per household
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Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
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Cost Per Acquisition (CPA): Divide the total revenue generated by number of conversions
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Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
Common OLV ad Types
- In-Stream Ads: Play before, during, or after videos, on Google, Facebook, Youtube, and others; can be skippable or non-skippable, and include interactive elements
- Pre-Roll: Play before the selected content starts
- Mid-Roll: Play during the selected content, like a commercial break
- Post-Roll: Play at the end of the selected content
- Outstream Ads: Appear in non-video contexts like articles & blogs.
- Bumper Ads: 6 second, non-skippable ads
- Native Ads: Have the same design as the content they are in, giving a natural, blended feel to the ad
Channels
The top programmatic channels
Channels are digital and physical spaces where you can run messaging that reaches your community. Magnitude of Change uses ORION so you can magnify your message across the open internet. Learn more about the channels we support:
Digital Out of Home
Learn more
Programmatic Audio
Learn more
Connected TV
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Online Video
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Programmatic Takeovers
Learn more
Adhesive Ads
Learn more
In-Email Display
Learn more
In-Banner Video
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Native Display
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Social Mirroring
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Performance Display
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Programmatic Direct Mail
Learn moreDigital Out of Home
Learn moreProgrammatic Audio
Learn moreConnected TV
Learn moreNative Display
Learn moreIn-Email Display
Learn moreDigital Video
Learn moreIn-Banner Video
Learn moreProgrammatic Takeovers
Learn morePerformance Display
Learn more
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