by Jason Hancock | Nov 16, 2023 | Digital Marketing
Digital marketing now accounts for 58% of marketing budgets. Despite this, there’s still debate over whether traditional or digital marketing techniques are more valuable for a business. If you’re trying to decide where to allocate funds, you should...
by Jason Hancock | Jul 12, 2023 | Digital Marketing
According to Harvard Business, 70% of Americans say that it’s very important for companies to try and make the world a better place. If your business hasn’t made this a priority before, then you may want to consider hiring a social impact agency....
by Jason Hancock | Jun 12, 2023 | Digital Marketing
With most marketing budgets making up over 10% of a company’s total budget, knowing a campaign strategy is not working can be frustrating. Still, sometimes you might not recognize this fact until it is too late. So, what are some of the biggest signs you need to...
by Jason Hancock | Jun 2, 2023 | Programmatic Advertising
The market for programmatic advertising is exploding, with experts saying it could reach USD $1,277.15 billion by 2029. When you look at how easy it is to create ads with programmatic advertising and their potency, it’s no mystery why the market is growing. Marketers...
by Jason Hancock | Apr 13, 2023 | Programmatic Marketing
About 64.4% of the global population uses the internet, and this increases every year. For any organization, moving digital is a big (but very important) step. With so many people online, you need to use the internet to connect with your audience. Fail to do this, and...