Public Health Campaign
Raise awareness and promote the health and well-being of teens and young adults
Magnitude partnered with the public health campaign ‘Crushing the Curve’ to empower and educate young people to work together to prevent the spread of COVID-19. We activated and executed a full-spectrum campaign with targeted health messages to raise awareness and promote the health and well-being of teens and young adults – encouraging them to wear masks, sharing CDC updates, vaccine information, and abide by the safety protocols and guidelines within their respective county. Through Magnitude’s advanced technology and AI-driven programmatic marketing, we were able to create successful digital campaigns that spanned the seven largest counties within Northern and Central California to reduce the virus spread, deliver essential resources, and promote overall health and well-being.
“The media channels included YouTube, native, rich media display, digital radio, and social media. This campaign was so successful that a follow-up campaign was authorized.”
Jana S., Your Social Marketer, Inc., President