According to Harvard Business, 70% of Americans say that it’s very important for companies to try and make the world a better place.
If your business hasn’t made this a priority before, then you may want to consider hiring a social impact agency.
This may be a new term for many businesses, but hiring one of these agencies could help your company avoid getting lost in the competition. Keep reading to find out what these agencies are and how they can help your business.
What Is a Social Impact Agency?
A social impact agency will help you incorporate strategies. This can help you refine your social impact missions and behaviors. You’ll be able to engage in the community more and act as good stewards of the community and the environment.
This type of marketing will help you be more active in the community for a better cause. It’s also good marketing that goes beyond showing off your services and products.
You can use this type of agency to help you set up philanthropy efforts or run social impact campaigns. However, you’ll also be held to a higher degree of criticism once you start, so you’ll need the agency to help your business fully embody all of the principles fully.
The social impact agency will also help you connect this social impact to everything your business does. You’ll need to place more social responsibility on your business, and you may need help restructuring your business organization.
What Do They Do?
A social impact agency can help with many different aspects, but one thing that they will do first is to educate you about some of the social problems that the world is facing.
They will take the time to educate your business leaders about the societal problems that you can step up and address. This is the first step to creating change.
They can even lecture your entire business so that employees can start implementing these changes into their behaviors and work. When people are more aware of the issues in their community, they can take steps towards revising the change.
Once you’ve identified some important changes that your business can address, the agency will help you prioritize the ones that are important. They can help you come up with a plan to take responsibility and create an action that will serve your community.
They’ll develop a strategy that will help you maximize the publicity of the actions while also ensuring they’re driving real change.
How Social Marketing Works
Social impact marketing only works if the business’s brands are willing to be vulnerable and take on some public criticism.
The brand will need to show how the entire organization that is likely focused on making profits will actually care about the rest of society and its community. In order for this to come across as genuine, you’ll need to have initiatives that you follow up on.
But this vulnerability and follow-up is a strong marketing message. It’ll draw people towards you, and they’ll relate more to your brand. It’ll make your brand feel more personable and humanize them as well.
When people see that brands are going through the process of struggling with the imperfect society and wondering what to do about it, people will be able to relate to this feeling. This creates an emotional connection through relatability, which is hard for brands to generate otherwise.
A social impact marketing agency knows the power of these emotions, and they can provide the guidance you need to fully take advantage of this.
Benefits of Social Impact Agencies
Social impact marketing sounds like a great idea, but what are the benefits of actually working with one of these agencies?
These agencies are experts in their field and know how to properly run these campaigns, but there are many other benefits of working with them as well.
When you have these agencies, the most important thing is that they will actually help you create a meaningful impact in your community and environment.
You could focus on issues of climate change, healthcare, racism, sexism, poverty, education, healthcare, or any other pressing topic in your area.
Working with these agencies makes it clearer what issues your company should be focusing on and help you devise a strategy that will help you actually leave an impact.
While you could try and develop these solutions on your own, an agency will help you find new solutions you may not have thought of before. You’ll be able to leverage new connections and technology to come up with ways that you might not think of otherwise.
This will help you drive positive change, but it’ll also allow your employees to help out as well.
Create a Good Employee Culture
When you have a mission and a plan to create a meaningful impact in your society, you’ll also create a better work culture for your employees. A social impact agency can also help you create this environment.
They’ll build strong networks and feel more connected with their coworkers. When you have this type of work environment, you’ll also be able to attract and retain top talent.
Many employees today say that they want to work at an employer who will make them feel like they’re making a difference in the world. Social impact agencies can also bring this passion to your company and get employees excited about the new values and mission you’ll work towards.
Find a Social Impact Marketing Agency Today
Hiring a social impact agency can elevate your brand to the next level and help you stand out amidst the competition in the market.
If you’re interested in working with one of these agencies, we’re here to help you out.
Contact us today to learn more about how we can implement changes in your business!